There's no need to swipe a phone, which means that neither the phone nor the payment terminal must have the NFC hardware installed. The only thing that the retailer needs is a software upgrade to the payment system, which is a much less expensive upgrade than purchasing a new terminal. A Google representative said that it's still early days in the mobile payment market. And he said Google is still committed to its Google Wallet program. "We are very enthusiastic about the start we've had with Google Wallet," said Nate Tyler, a spokesman for Google. "We believe Google Wallet represents an opportunity to bring more value to the transaction, so that consumers can not only pay, but also save and earn rewards when they make purchases.".
Indeed, the mobile payment market is still young, but given the fact that Google was able to go from zero market share in smartphones to a dominant leader within 24 months, it's safe to say the mobile market moves fast, And if Google executives feel like success is taking too long to achieve, the company may cut its losses and move on as it has done iphone screen protector void warranty with failed projects of the past, But it's probably more likely that the company may quietly retreat and re-imagine the Google Wallet offering, much like it's done with Google TV..
When Google first announced Google TV, it was essentially shut-out of the the market by the TV networks, which refused to stream their shows to Google TV. It looked like Google TV was dead in the water. A year later, Google has reshaped the service so that it complements instead of competes directly with TV networks and cable TV providers. And now Google TV may have found new life. Google could do a similar thing with Google Wallet. It could find a way to work more directly with wireless operators, instead of potentially competing against them.
"It may take some time to get things sorted out, as is typical with a lot of Google projects," Gartenberg said, "But I doubt they'll quit this market entirely, Still, it's going to be a competitive market, Anyone who has a piece of mobile wants in, And I don't see anyone ceding dominance to Google.", Six months after its introduction, Google Wallet seems to be no further along than when it started, Will Google kill the project?, Two-thousand and twelve was so supposed to be the year of the digital wallet, And Google was supposed to lead the way, But it looks like the Google Wallet iphone screen protector void warranty app has gotten off to a bumpy start..
Six months after Google introduced Google Wallet, the app, enabled by near-field communications, or NFC technology, is still struggling to find carrier and device partners, as well as, retailers willing to support the new technology. And last week, the company temporarily took part of the Google Wallet application offline while the company figured out how to fix a security issue. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.
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